MARS FREE CHOCOLATE FRIDAY Viral Marketing plan

Mars Gives Away Candy as Part of "Real Chocolate Relief Act"

MARS SNACKFOOD US has come out with a new marketing campaign in the guise of the "REAL CHOCOLATE RELIEF ACT". The CHOCOLATE maker is giving away FREE CHOCOLATE by the way of online coupons which can then be redeemed for FREE MARS BRAND CHOCOLATE BARS. The FREE CHOCOLATE BAR COUPONS will be given away on a first come first serve basis at their promo website RealChocolate.com.

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Speaking from the MARS CHOCOLATE office in Hackettstown N.J., vice president Michele Kessler claimed "Brands like M&Ms, Snickers, Dove Chocolate, Twix, Milky Way and 3 Musketeers are loved by Americans, that's why we've created the Mars Real Chocolate Relief Act. It's our way of giving Americans a small treat during challenging times."


As part of the marketing campaign, every week through the end of September, Mars will give away a quarter-of-a-million full-size packages of M&Ms, Snickers, Milky Way, Twix, Dove and 3 Musketeers chocolate candy on FREE CHOCOLATE FRIDAYS. Americans can claim one of 250,000 full-value coupons each FREE CHOCOLATE FRIDAYS beginning today at 9 a.m. EST by visiting RealChocolate.com. Coupons, which will be mailed to consumers, are given out on a first-come, first-serve basis and are redeemable for any full-size Mars chocolate product. The coupons are limited to one per person, per week.

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The FREE CHOCOLATE FRIDAY campaign kicked off in New York City where Mars Candies hired TV Actor Neil Patrick Harris to hand out FREE CANDY outside M&M's world store in midtown Manhattan. Similar events were also held at the M&M’s World stores in Las Vegas and Orlando, Fla. Additionally, a full-page print ad ran in yesterday’s edition of USA Today, featuring a full-value coupon for any MARS CHOCOLATE product.

Now get ready for it, here is the whole purpose of the campaign, the the announcement of the FREE CHOCOLATE FRIDAY CAMPAIGN, Kessler said:
"Mars Snackfood US CHOCOLATE brands do not compromise on the purity and authenticity of CHOCOLATE by diluting it with a cocoa butter substitute,"

Now here is the scoop, I love CHOCOLATE, particularly FREE CHOCOLATE but the thing is, I have tastes pretty much all of those "CHOCOLATE" bars listed and can say with 100 percent confidence, that does not taste like CHOCOLATE. Ya ok they do use pure cocoa butter but the thing is, they do cut it with something and add far too much sugar. Personally, out of all the CHOCOLATE I have tried, I love HAGENSBORG TRUFFLES. As for MARS CHOCOLATE's, there is a reason they call it "Chocolate Product" kinda like cheese food product. FREE CHOCOLATE FRIDAY's is an interesting idea though, although don't let yourself get caught up in the ad speak.

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